The New Hallyu Trend, the World of Idol Goods! - Kore Turizm Organizasyonu - Korenin Dünyaya Tanıtımına Yönelik Çalışma

The New Hallyu Trend, the World of Idol Goods!

The trend of collecting celebrity goods, part of popular hallyu culture, has reached new heights. Level up your fan credit by touring stores that sell your favorite artists’ goods, the hottest new trend taking over the hallyu world. With some fans selling personalized idol goods over social media, the expansion of the stores is limitless. Follow us as we take you into the world of idol goods you have never imagined.

I Doll Look

I Doll Look specialize in selling clothing for idol dolls. Since opening its first store in Hongdae in February 2018, it has expanded to a branch in Seomyeon, Busan as well as an online store. Various clothes and accessories designed for 15 and 20 centimeter-sized dolls are available for purchase such as outfits, hats, bandanas, sunglasses, masks, shoes and more. The styling corner can help you dress your doll to the nines with looks such as all-in-one, a coordinated look from head to toe, or the weekly look. Photo zones throughout the store make it possible for you to dress up your doll and take cute photos to your heart’s desire. Unfortunately, dolls are not available for sale at I Doll Look.

I Doll Look
☞ Address: 74, Hongik-ro 6-gil, Mapo-gu, Seoul (서울특별시 마포구 홍익로6길 74)
☞ Directions: Walk approx. 5 min from Hongik Univ. Station (Seoul Subway Line 2), Exit 2
☞ Operating hours: 11:00-21:00
☞ Inquiries: +82-70-7721-6065 (Korean only)
☞ Website: (Korean only)


Located in Hongdae, SP-Factory specializes in EXO dolls and related clothing and accessories. With clothes fitted for 15 and 20 centimeter-sized dolls, various minimal but unique concept clothing can be found. From leather pants and rider’s jackets to suspender pants, earrings, and ribbons, you can dress up your EXO doll in your favorite costume. If you want to dress your doll in a traditional Korean style, choices of hanbok sets and accessories are also available. Visitors can save money by shopping during seasonal discount events. For all inquiries, sending a direct message using Instagram or Twitter is recommended as there is no phone within the store.

☞ Address: 6F, 31, Wausan-ro 21-gil, Mapo-gu, Seoul (서울특별시 마포구 와우산로21길 31 정명빌딩 6층)
☞ Directions: Walk approx. 10 min from Hongik Univ. Station (Seoul Subway Line 2), Exit 9
☞ Operating hours: 11:00-21:00
☞ Social channels
   - Twitter: (Korean only)
   - Instagram: @sp_factory (Korean only)


Palette, on the basement floor of the Lotte Department Store Young Plaza in Myeong-dong, welcomes visitors to a new world of K-pop. This K-pop cultural space offers all the needs of a K-pop fanatic from music, digital movies and photos, objet, exhibitions, to live social media broadcasting and interviews. It’s easy to lose track of time roaming around this large store full of idol related items; the most popular section is the Curating Goods Shop. Goods categorized by artists as well as Palette-exclusive goods, artist curation goods, brand collaboration items and more can be found here. To add to the excitement, the store offers interactive experience programs such as the Interactive Artist Wall, where you can write customized text above your favorite artist’s photo that animates to the movement of the surroundings.

Palette - Lotte Young Plaza Myeong-dong Branch
☞ Address: B1F, 67, Namdaemun-ro, Jung-gu, Seoul (서울특별시 중구 남대문로67본점 영플라자(소공동, 롯데백화점) 지하 1층)
☞ Directions: Walk approx. 5 min from Euljiro 1(il)-ga Station (Seoul Subway Line 2), Exit 7
☞ Operating hours: 11:30-21:30, closed days vary by Lotte Department Store


If you are a fan of SM entertainment, this is a must-visit attraction. Located next to Starfield COEX Mall, SMTOWN in COEX Artium is a cultural art space dedicated to SM Entertainment artists. From Welcome Stage on the first floor to the gift shop, museum, café, VR Experience Hall and more, this six-floor building is full of things to see and do. Be sure to stop by for a souvenir at the gift shop on the second floor, which is always full with visitors looking for goods of their favorite artists such as EXO, Red Velvet, Sulli and more. The museum on the third floor is also worth a look as you can see and touch outfits and prized possessions of SM artists, an experience you can’t find anywhere else.

☞ Address: 513, Yeongdong-daero, Gangnam-gu, Seoul (서울특별시 강남구 영동대로 513)
☞ Directions: Walk approx. 10 min from Samseong Station (Seoul Subway Line 2), Exit 6
☞ Operating hours: 11:00-21:00
* SMTOWN Museum 11:00-20:50 / SMTOWN Theatre hours vary by performance

☞ Admission
- SMTOWN Museum: Adults 18,000 won (Pre-reservation online 16,200 won)
- SMTOWN Theatre: Varies by season and performance, check the official website for more info

☞ Inquiries: +82-1670-6330 (Korean only)
☞ Website: (Korean, English, Japanese, Chinese)


WithDRAMA, located on the main street of Sinsa-dong Garosu-gil Road, is a must-stop shop for many foreigners. Located on the second floor of Lotte El Cube, a world of idol goods opens up with CDs, cheer sticks, figurines, artist signatures and more. The most popular items in the store are the goods of TWICE and DAY 6. With two off-line stores at Lotte El Cube Garosu-gil Branch and Yongsan I-Park Mall Living Park, be sure to take home some of your favorite artists’ goods.

withDRAMA - Lotte El Cube Garosu-gil Branch
☞ Address: 2F, 22, Apgujeong-ro 12-gil, Gangnam-gu, Seoul (서울특별시 강남구 압구정로12길 22 엘큐브 가로수길점 2층 위드드라마
☞ Directions: Walk approx. 15 min from Sinsa Station (Seoul Subway Line 3), Exit 8
☞ Operating hours: 11:00-21:00
☞ Inquiries: +82-2-3446-6398 (Korean only)
☞ Website: (Korean, English, Japanese, Chinese)